Cookie disclosure
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
Types of cookie:
‘Session’ cookies remain in your browser during your browser session only, i.e. until you leave the website.
‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.
Use of cookies by PwC: The following table explains the way in which we use cookies on this website. By using this website, you agree that we can place these cookies on your computer/device for the stated purposes.
| Provider | Name | Purpose | Type | Duration |
| Google Analytics | _ga | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First Party Persistent | 2 years from set/update |
| Google Analytics | _gat | This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors. | First Party Persistent | 24 hours from set/update |
| Google Analytics | _gid | Stores a unique user session identifier | First Party Persistent | At end of session |
| Google Analytics | _utma | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First Party Persistent | 2 years from set/update |
| Google Analytics | _utmb | This cookie is used to establish and continue a user session with pwc.com. When a user views a page on pwc.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com for longer than 30 minutes. | First Party Persistent | 30 minutes from set/update |
| Google Analytics | _utmc | This cookie operates in conjunction with the '_utmb' cookie to determine whether or not to establish a new session for the user. If it does not find the cookie, a new one is written and a new session is established. This cookie expires when a user's session is no longer active. | First Party Session | At end of session |
| Google Analytics | _utmz | This cookie stores the type of referral used by the visitor to reach pwc.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com. The cookie is updated with each page view to pwc.com. | First Party Persistent | 6 months from set/update |
| Incapsula | incap_ses_{Proxy-ID}_{Site-ID} / visid_incap_{Site-ID} | These Cookies improve performance and security on the website. | Third Party | Session / 1 year |
| Load Balancing | GCLB | This cookie is set by the servers hosting pwcacademy-me.com to allow a visitor to receive site content from one server as the visitors browses the site. This improves performance and allows the visitor’s session to be maintained. | First Party Persistent | Session |
| Salesforce DMP | _kuid_ | This cookie collects and transfers data to Salesforce DMP and/or enables Salesforce DMP to collect non-Personally Identifiable Information (non-PII) related to that user’s visits to the site. This may include information about how the user came to the site, which search engines they use, the search terms used to find the site, their experience on the site, information about how they interact with the site, demographic information that we have collected from that user and other visitors, and data from third-party data providers. Additionally, browsers automatically send certain standard information to every site a user visits, such as an IP address, browser type and language settings, access times, and referring website addresses. This information is collected during visits to the site. Where our systems can reasonably infer that a particular computer and/or mobile device belong to the same user or household, we may store such information for use on the Salesforce DMP only. The data stored on the Salesforce DMP may be combined with other third party non-Personally Identifiable Information (non-PII) data in order to understand users at the aggregate level across multiple computers and devices, and for content delivery and reporting purposes. Reporting and content delivery is done at the aggregate level, with no user level information accessible. | First Party Persistent | 6 months from set/update |
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