Meet our trainers

Cheryl is a strategic thinker and adept to engage with diverse stakeholders to include industry, board, executive and business leaders across complex, dynamic, and diverse workforce groups. She has an extensive background in the service industry with multi-sector experience in Education, Not-For-Profit, Retail, Investment, Real Estate, Banking and Aviation. 

Cheryl has in-depth knowledge of business operations and presently leads numerous business verticals for a large education groups.

Christian has delivered training to a diverse set of clients, including those from healthcare, media, government, banking, manufacturing, automotive, real estate and hospitality sector.

He has trained 4000+ marketing managers and entrepreneurs in four continents, from 80+ nationalities across the GCC and Europe. Christian is truly a digital marketing pioneer and has spoken at 30+ international conferences, including NASA.

Clair specialises in developing people and organisations for high performance. She has worked as a trainer, coach, mentor, trainer manager, institute director and board member for a global organisation, and has worked across industries, including hospitality & catering, banking & finance, not-for-profits, education, and management consulting. 

Clair has 8 years of experience at Board level deciding strategy for an international organisation, and regionally, after years as a director on the management committee she was the youngest female Chief Operating Officer and Deputy Chairperson for the British Business Group Dubai & Northern Emirates.

Dalia enhanced her clients’ tax performance, both in the UK and in UAE, by implementing effective improvements utilising her analytical capabilities. She specialises in indirect compliance, advisory and due diligence assignments

Dalia has experience in the UAE handling indirect tax including health checks, review of monthly and quarterly returns as well as providing upskilling for clients from different industries on indirect tax and ESR. 

Dr Samir specialises in designing, managing, and auditing information security programmes, network solutions and systems. He has designed several security awareness sessions for technical and non-technical participants tailored to the region’s preferred learning styles. 

He has prepared and presented executive and technical presentations for client management and technical teams. He is an expert in supervising teams - active coaching, training, and monitoring representative contacts responsible for delivering technical programmes.

Elizabeth is a trainer at PwC’s Academy, she is a seasoned HR Consultant with almost 30 years’ experience in the field including 15 years in the Middle East Region. A highly qualified HR, change and learning and development professional with extensive experience leading functions and bespoke global programs, in both public and private sectors across a broad and diverse spectrum of industries, including Oil & Gas, Utilities & Energy, Shipping & Logistics, Construction & Engineering, Military MRO, Manufacturing, Airlines, Retail, Hospitality, Medical & Healthcare, Government/Semi-Government, Education and Legal. She is also an Associate Trainer with CIPD UK and CIPD Middle East.

Failan leads the HR, Marketing and Management qualifications at PwC’s Academy. He has trained 11,000+ students, professionals and C-suite level executives till date. Failan has a successful track record with a relentless focus on innovative strategy, growth, and profits for business units at various stages of growth.

Before joining PwC’s Academy, he pioneered the launch of CIM qualifications in UAE and has served as Director-Qualifications for CIPD courses in the Gulf.

Fareeha specialises in high quality, interactive lectures on portfolio management, managerial accounting, corporate finance, derivatives and related investment topics. She is a strong content developer and has designed 3000+ vignette-format exam questions on CFA curriculum and delivered 2000+ training hours. 

Fareeha is popular with the students for her ability to influence and build trust, her intensive problem-solving skills and her approach of simplifying difficult financial concepts into easy recallable steps. 

Freya was previously involved in indirect-tax assignments in Malaysia and India. She was responsible for handling many indirect-tax implementation projects in the GCC, covering a range of industry sectors including transport & logistics, defence, e-commerce, direct selling and trading sectors.

Freya is also part of the technology team at PwC and supports various digital and tax technology initiatives within the firm. She specialises in advising clients on the VAT implications of their business transactions in the Middle East region.

Gavin is an expert in the development of learning journeys for organisations and individuals, assessment and certification development and a finance and leadership expert. Before joining PwC’s Academy, he served as Director of Qualifications for ICAEW and as Director of Finance and Tax programmes for BPP Professional Education.Gavin has delivered training programmes to 30,000+ students and delegates from 3,500+ organisations across the globe.  

Geni has designed and delivered several training programmes to government-owned and private companies in the Middle East, Europe, Asia and Latin America. She specialises in the CIPS Corporate Award programmes, which she teaches in English, Spanish, French and Catalan.

Geni has extensive industry experience, spending 11 years at Procter & Gamble in Europe and the Middle East as a strategic buyer. She is highly regarded as an innovative and resourceful enabler, strong analytical thinker, excellent communicator and valuable team leader.

Halil specialises in the development and delivery of customised tax programmes, with an emphasis on VAT implementation in the GCC region and Advanced Diploma in International Taxation (ADIT).  

Halil is currently the Head of Tax for Careem and have previously worked in consultancy, advisory and training roles in PwC Netherlands and PwC Middle East for multinational clients. He has guided clients during VAT audits performed by Tax Authorities, delivered VAT training programmes and assisted companies with tax registrations and compliance in Europe and the Middle East.Halil is also a published author and a known favourite in the classroom.